Diversification is key for a lot of businesses and the Norfolk Agricultural Society is finding that rings true for them as well.
For many years, the Society has been known for the Fair alone, but General Manager Angela Hogeveen says they’ve been working hard to change that in recent years.
Hogeveen says they did quite well financially.
As for new events?
It was also a banner year for the Fair.
Hogeveen says while the Fair used to account for 100 percent of their revenue, with so many other events now, it’s down to about 61 percent.
Written by Loreena Dickson
