The Norfolk County Fair is officially gearing up for another season, with organizers announcing a major new sponsorship partnership, a refreshed identity and the launch of advance ticket sales.
The Norfolk County Agricultural Society has welcomed Nova Mutual Insurance as the new presenting sponsor of the Norfolk County Fair & Horse Show.
The five-year partnership will see the insurance company incorporated into the Fair experience, including Nova Mutual Day on Saturday, community engagement opportunities and a featured role in Saturday evening’s headline concert.
The Fair will now be promoted as the Norfolk County Fair proudly presented by Nova Mutual.
Organizers say the partnership goes beyond Fair week, with Nova Mutual also supporting future initiatives aimed at strengthening the Fairgrounds and its role as a year-round community gathering place.
The announcement also marks the introduction of a refreshed visual identity for the Fair.
The new branding is designed to recognize the event’s agricultural history while creating a more recognizable look for its future, and will appear across the Fair’s website, social media, advertising, tickets and signage.
The Norfolk County Fair & Horse Show runs from October 6 to 12, 2026.
