One in five kids experiences bullying, often feeling isolated instead of supported at school. Bullying has long been overlooked due to how common it is, making awareness and action more important than ever.
That’s why Pink Shirt Day was created—an initiative started by teenagers to take a stand.
In 2007, in a small Nova Scotia town, a Grade 9 boy was bullied for wearing a pink shirt.
Two older students, witnessing the incident, decided to take action. They bought 50 pink tank tops and distributed them to classmates, encouraging them to wear pink in solidarity.
The next day, the school turned into a sea of pink, sending a powerful message that bullying would not be tolerated.
The bullies stayed silent, and a movement was born.
Since then, Pink Shirt Day has grown into a global campaign, inspiring anti-bullying efforts in countries as far away as Japan, New Zealand, and China.
Last year, nearly 180 countries participated, using social media and fundraisers to spread awareness.
Observed on the last Wednesday of February, Pink Shirt Day reminds us to stand up for those being bullied—not just today, but every day.
Wearing pink is more than a statement—it’s a commitment to kindness, inclusion, and change.