A new partnership between Norfolk County and one of its leading businesses is turning heads—and highways—across North America.
Scotlynn Group and Norfolk County have unveiled a new marketing initiative that transforms Scotlynn’s fleet of trucks into rolling billboards promoting the region’s economic and lifestyle advantages.
This innovative campaign features three custom trailer designs, each showcasing a unique aspect of what makes Norfolk County a place to invest, work, and live. With Scotlynn’s extensive transportation network reaching destinations across the continent, these trailers are now high-impact mobile advertisements designed to catch attention far beyond local borders.
The Three Trailer Designs Include:
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Invest in Norfolk: Showcasing agriculture, business opportunity, and excellence in innovation.
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Proudly Manufactured in Norfolk: Highlighting local industry, skilled trades, and economic strength.
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Experience Norfolk: Promoting the region’s vibrant lifestyle and tourism appeal.
Each trailer proudly directs viewers to norfolkbusiness.ca, where more information is available about investment opportunities, business support, and lifestyle offerings in Norfolk County.
This collaboration was born from a shared desire to think outside the box—quite literally—when it comes to economic development. Scotlynn, a homegrown logistics and agricultural powerhouse, approached Norfolk County with the idea of transforming their trailers into tools for regional promotion.
“This is an incredible example of public-private collaboration,” said Norfolk County officials. “Scotlynn’s initiative demonstrates not only their pride in being a Norfolk business, but their commitment to growing the local economy.”
By leveraging existing assets and infrastructure, the campaign delivers cost-effective, wide-reaching exposure for Norfolk County, targeting investors, business leaders, and skilled professionals across North America.